15 Secrets Social Media Managers Don’t Want You to Know

By Kenneth Ware Jr.

The emergence of social media has drastically changed the newsroom landscape. Hashtags flood TV newscasts. Viewers are prompted to “like” a station’s Facebook page. Tweets are read on air by reporters. However, newsrooms across the United States and beyond are struggling to find innovative ways to turn social media traffic into Web clicks — and additional viewers and advertisers.

“I was an executive producer for about 10 years, and somewhere along the lines social media happened,” said Kim Wilson, president and founder of Social News Desk. “I tried to manage it in my own newsroom and it was a hot mess.”

On Friday, Wilson and other social media experts from across the country shared 15 secrets with #ONA15 attendees.